What they do
[5-word service explanation from intake]
Whom they serve
[ICP / customer description — no client names]
Their why
[Founder’s stated mission / motivation]
Founder credentials
[Experience or social proof — alluded, no specific names]
Stage / size
[Round + headcount]
Pricing / cost model
[Pricing tier(s) and revenue model]
Required · Read before you begin
Compliance & conduct acknowledgement
These standards mirror those used by Guidepoint, GLG, and other established expert networks. They protect you, the founder, and Consigliere. Please confirm each item before continuing.
Mid-survey, if you discover a potential conflict, please stop and email compliance@consigliere.so. When in doubt, decline.
Question 01
Initial gut reaction
In one sentence — what’s your first reaction to this company / pitch?
280 character max
Question 02
Problem severity
In your world, how acute is the problem this company is solving?
Question 03
Buyer fit
Does the described ICP match the kind of buyer who would actually purchase this in your experience?
Question 04
Pricing read
What’s your gut on the pricing implied by their model? (If known — otherwise, what would you expect a buyer to pay?)
Optional: What would you pay / expect to be charged?
Question 05
Competitive read
Who are the obvious competitors / alternatives a buyer would weigh this against? (Including “do nothing” and in-house builds.)
Question 06
The honest deal-breaker
If a buyer chose NOT to go with this company, what would the most likely reason be?
500 character max
Question 07
Warm-path signal
Do you know anyone — by name, role, or company — who would be a great early customer or design partner for this?
If yes: would you be open to making an intro if the company reaches out to you for one?
Question 08
POC / pilot interest (advisor as buyer)
Could YOUR company / team / network be a fit as a customer or pilot for this?
Question 09
Sharpening question
If you were advising this founder for 60 seconds — what’s the one thing you’d tell them to change, sharpen, or stop doing?
500 character max
Question 10
Attribution preference
Are we able to share your name + 1-line attribution back to the founder if they ask “who said that”?
Optional · Referral kicker
Know another sharp operator?
Know another operator / founder / leader who’d have a sharp read on this? We’ll send them a short version. They’ll get added to the Consigliere network if they want in.