San Francisco

Founder GTM services

Consigliere Services

Senior, founder-focused support for building the motion from first principles through execution. We work beside founders and first GTM teams, without an agency layer in between.

Introductions require mutual consent. Services are a separate engagement. Payment never replaces mutual consent or guarantees a business outcome.

The work

Start with the decision or bottleneck in front of you. We assemble the right work around it.

GTM foundations

  • GTM definition and reset
  • ICP definition and intelligence report
  • TAM and market sizing
  • Value wedge and competitive landscape
  • Messaging and campaign design
  • Pitch deck build and review
  • Pricing, packaging, and willingness-to-pay testing
  • Demo and sales process audit
  • GTM tooling review

Go-to-network and pipeline

  • Warm-first go-to-network motion design
  • ICP introductions and qualified sales conversations
  • Design-partner identification and engagement
  • Investor sourcing and discussion preparation
  • Advisor and industry-influencer matching
  • Network sentiment surveys and product-market-fit rating

Sales execution and talent

  • Direct sales training for founders and first GTM hires
  • Outbound infrastructure, deliverability, and sequencing
  • GTM talent sourcing
  • First-hires blueprint and compensation benchmarks
  • Interview loops, scorecards, and final-round support
  • Development and service-partner talent sourcing

Product, AI, and code

  • Production-readiness codebase and monorepo review
  • Applied AI, infrastructure, and product advisory
  • GTM engineering review and early AI priorities
  • Analytics stack and product-market-fit instrumentation
  • Roadmap review, including what not to build

Legal readiness and partnerships

  • Lite business review of MSA, SOW, SLA, DPA, terms, privacy, and corporate documents
  • Corporate structure, cap table, and SAFE stack sanity review
  • Partnership and channel strategy
  • Partnership agreement preparation with counsel as needed
  • Security and compliance readiness, including SOC 2 path and vendor questionnaires
  • Insurance, entity, and banking checklist

Business readiness support only. Legal advice and final documents belong with qualified counsel.

Fundraising and finance

  • Investor readiness audit
  • Data room assembly and hygiene
  • Pitch rehearsal with VC-style questioning
  • Fundraising perspective from founders who have raised
  • Unit economics, burn, and runway review
  • Financial model review
  • Investor update cadence and template

Operations, marketing, and retention

  • Revenue operations review
  • Marketing and positioning exercise
  • SEO, GEO, and AEO advisory
  • Founder brand and LinkedIn strategy
  • Onboarding and activation design
  • Customer success playbook, QBRs, health scores, and expansion
  • Third-party churn and win-loss interviews
  • Case study and testimonial production
  • Tooling stack audit and negotiated referrals
  • Cloud credits, startup programs, and R&D credit sourcing
  • Founder operating cadence and time audit
  • GTM foresight simulations
  • Embedded GTM engineering

Start with the problem

Thirty minutes. One clear next move.

Tell Josh what you are trying to move and where the motion is stuck. If Consigliere is not the right fit, we will say so.

Book a 30-minute call